COLLABORATION WITH

Mr Vintage Australia

LOCATION

Byron Bay

KEY MESSAGING

Self Empowerment

Murals for Change is all about aligning passion with purpose, and for this reason it is SO important to us to be value aligned with the locations and partners hosting our mural projects. It goes without saying, but being able to paint one of our iconic sunflowers in the Byron Bay clothing warehouse, Mr Vintage Australia, was a total dream come true! Mr Vintage Australia has an incredible history of collecting and selling vintage clothing, demonstrating a commitment to ethical fashion. The Mr Vintage purpose is to repurpose vintage/second hand clothes and give them a new life.

You are Sunshine

@mrvintageaustralia

Through this collaboration, our founder Montana Lower workshopped the mural placement with the client, deciding to engage the main change room space as a high traffic area. Our dream was to completely transform the customer experience, encouraging body confidence and acceptance when looking in the changeroom mirror. From this perspective the viewer begins to embody the sunflower themselves, looking into the mirror and seeing themselves become part of the sunflower, headlined by the words ‘YOU are SUNSHINE!’. This was to draw focus to how the customer FELT in the clothes and ultimately within themselves.

An additional element of this incredible project was a considered social media activation encouraging customers to capture themselves in front of the flower and share online, further encouraging popularity and inclusiveness to the Mr Vintage Australia brand.

Photo by Mr Vintage Australia